Best College in Patna for MCA, MBA, BCA, BBA, BA JMC & B.COM
| Unit | Topic | Description / Topics Covered |
|---|---|---|
| Unit I | Introduction | Concept and Goals, Introduction to Management Discipline and Activity, Managerial Roles and Skills. |
| Unit II | Management Thought and Thinkers | Classical Organization Theory (Henry Fayol), Neo-Classical Theory (Human Relations Movement and Hawthorne Experiments, Behavioural Theory). |
| Unit III | Decision-Making | Phases, Steps of Decision Making; Conditions of Certainty, Risk and Uncertainty; Barriers to Decision-Making. |
| Unit IV | Management Process (A) | Planning (Its nature and Scope; Steps; Principles; Types of Plans). Organizing (Structural and Systemic dimensions; Authority, Responsibility & Accountability; Coordination; Formal and Informal Organizations). |
| Unit V | Management Process (B) | Communication (Its importance; Types; Process; Channels; Barriers; Communication Network in organizations-vertical and horizontal). Controlling (Its Meaning, Steps, Importance, Sources, Designing the Control Process, Effectiveness of Control Systems). |
| Unit | Topic | Description / Topics Covered |
|---|---|---|
| Unit I | Nature and Scope of Managerial Economics | Micro-Economics and Macro-Economics, Managerial Economics and its relevance in business decisions, Fundamental Principles of Managerial Economics – Incremental Principle, Marginal Principle, Opportunity Cost Principle, Equi-Marginal Principle. |
| Unit II | Demand Analysis and Demand Forecasting | Types of Demand and their Characteristics, Utility Analysis, Cardinal Utility and Ordinal Utility, Elasticity of Demand and its measurement, Price Elasticity, Income Elasticity, Cross Elasticity and Advertising Elasticity, Techniques of Demand Forecasting. |
| Unit III | Indifference Curve Analysis | Concept and Properties of Indifference Curves, Income Effect, Substitution Effect and Price Effect. |
| Unit IV | Cost Analysis & Profit Analysis | Concept of Cost and Cost Classification, Accounting Cost and Economic Cost, Law of Variable Proportions – Increasing, Decreasing and Constant Returns, Cost-output relationship in the short run, Cost-output relationship in the long run, Economies of Scale. Profit Analysis and Profit Forecasting – Concept of Profit, Accounting Profit and Economic Profit, Theories of Profit, Dynamic Theory of Profit, Risk and Uncertainty-Bearing Theory of Profit, Innovation Theory of Profit. |
| Unit V | Recent Economic Issues and Developments | Recent Economic Issues and Developments. |
| Unit | Topic | Description |
|---|---|---|
| Unit I | Statistics: An Overview | Importance for learning statistics for Managers, Types of Statistical Method. |
| Unit II | Fundamentals of Probability | Concept of Probability, Definition of probability, counting rules for determining the number of outcomes, The Bayes' Theorem. Probability Distributions – Probability distribution function, Cumulative probability distribution function, Expected value and variance of a random variable, discrete probability distributions – Binomial and Poisson. |
| Unit III | Measure of Central Tendency | Objectives of averaging, Requisites of measure of central tendency, Mathematical averages – arithmetic mean (simple and weighted), geometric mean, harmonic mean, quartiles, deciles and percentiles, Relationship between mean, median and mode. |
| Unit IV | Measure of Dispersion | Significance of measuring dispersion (variation), Classification of measure of Dispersion, Variance and standard deviation, Coefficient of variation, Skewness, Moments and kurtosis; Measures of Skewness. |
| Unit V | Test of Significance | Null Hypothesis and Level of significance. Tests of Variables and Proportions: 'T' test in small samples. Application of X² test, Testing of coefficients of Correlation, Analysis of Variance. |
| Unit | Topic | Description |
|---|---|---|
| Unit I | Financial Accounting | Definition, Nature and Scope of Accounting, Accounting Principles, Difference between accounting concepts and conventions, Indian Accounting Standards, Difference between traditional and modern accounting. |
| Unit II | Orientation in Accounting | Double Entry System and Recording of Transactions into the Journals, Posting Transactions into Ledger, Preparations of Trial Balance, Capital and Revenue, Preparation of Annual Accounts – Profit and Loss Account and Balance Sheet, Adjustment Entries. |
| Unit III | Analysis of Financial Statement | Financial Statements – Meaning, Nature and Limitations. Techniques of Financial Analysis: Accounting Ratios – Meaning, Significance and Limitations. Funds Flow Statement – Meaning and Need, Preparation and Interpretation. Cash Flow Statement – Meaning, Need, Preparation and Interpretation. |
| Unit IV | Valuation of Assets | Valuation of Shares – Need and Methods. Valuation of Goodwill – Need and Methods. Valuation of Inventory – Need and Methods, First in First out (FIFO), Last in First out (LIFO). |
| Unit V | Current Issues | Forensic Accounting, Money Laundering, Financial intelligence. |
| Unit | Topic | Description |
|---|---|---|
| Unit I | Conceptual Framework of Marketing | Concept, Meaning, definition, nature, scope and importance of marketing; Marketing concept and its evolution. |
| Unit II | Core Concepts of Marketing | Customer Satisfaction, Customer Delight, Approaches to Marketing – Product – Production – Sales – Marketing – Societal – Relational. Concept of Marketing Myopia, Selling versus marketing, Holistic Marketing Orientation & Customer Value, Adapting marketing to new liberalised economy – Digitalisation, Customisation, Changing marketing practices. |
| Unit III | Market Analysis and Selection | Nature, Process and Contents of Marketing Plan – Marketing environment – Macro and Micro components and their impact on marketing decisions, Buyer Behaviour, 5 steps Buyer decision process, Bases for market segmentation of consumer goods, industrial goods and services Niche & Local Marketing Target Markets, differentiation strategies, Concept of positioning – Value Proposition and USP, Marketing Information System. |
| Unit IV | Marketing Mix | Product Decision: Concept of a product; Classification of products; Major product decisions; Product line and product mix; Branding; Packaging and labelling; Product life cycle – strategic implications; New product development and consumer adoption process. Price Decision: Concept and Meaning of Price and Pricing, Significance of Pricing Decision, Factors affecting price determination; Pricing Methods and Techniques, Pricing policies and strategies. Place Decision: Nature, functions, and types of distribution channels; Distribution channel intermediaries; Channel management decisions, Marketing channel system – Functions and flows; Selection, Training, Motivation and evaluation of channel members. Promotion Decision: Communication Process; Promotion mix – advertising, personal selling, sales promotion, publicity and public relations; Media selection; Advertising effectiveness; Sales promotion – tools and techniques. |
| Unit V | Emerging Concepts in Marketing Management | Emerging Concepts in Marketing Management. |
| Unit | Topic | Description |
|---|---|---|
| Unit I | Human Resource Management | Meaning, definition, scope, Objectives and functions of Human Resource Management, Evolution of HRM, Relevance of Study of HRM, Personnel Management Vs. Human Resource Management, Challenges of HRM, HRM Environment; Strategic HRM. |
| Unit II | Human Resource Planning | Meaning, definition, importance, characteristics of good HR factors affecting HR Planning, barriers of HR Planning, HR Planning process. Job Analysis And Design – Meaning, definition, process of job analysis, problems in job analysis, job design; factors affecting job design, process of job design, contemporary issues in job design. |
| Unit III | Human Resource Acquisition | Recruitment – Meaning, definition, importance, factors governing recruitment, recruitment process. Selection – Meaning, definition, step-wise selection process, barriers to selection, selection in Indian context. Placement – Meaning and purpose, problems in placement. |
| Unit IV | Training and Development | Nature of Training and Development; Training and Development as source of competitive Advantage, Training Process; Implementation and Evaluation of the Training Program. |
| Unit V | Human Resource Management and Ethics | Nature, Importance and Relevance of HRM ethics, Ethical issues in HRM, HR Audit; nature, benefit, scope and approaches to HR Audit. |