Master of Business Administration

MB 401 : Corporate Governance and Business Ethics

Total Periods : 40 (4 Credits)

Course Objective

This course exposes the students to the various concepts of Corporate Governance and business ethics and provides an in-depth study of various issues there under.

Course Structure

Unit	Topic	Description
Unit I	Corporate Governance	Concept – Meaning – Scope – Need – Corporate Governance mechanism – Corporate Governance and stakeholders – Investors protection – obligation to investors obligation to government – Corporate governance and value maximization.
Unit II	Historical Perspective of Corporate Governance	World Bank on Corporate Governance – Indian Committees and guidelines and corporate governance – Naresh Chandra committee – Narayanamurthy Committee – Kumar Mangalam Birla Committee – Corporate Governance practices in India.
Unit III	Role of Board of Directors	Corporate Governance and role of Board of Directors – Governance issues relating to the Board – Corporate Governance Reporting and Best practices.
Unit IV	Audit Committees	Corporate Governance and the role of Audit Committees – Role, Duties and Responsibilities of Auditors – quality audit.
Unit V	Corporate Governance and Business Ethics	Meaning – Scope – Need for business ethics – roots of unethical behaviour – unethical issues – corporate governance and ethics – the Indian context – The future of Corporate Governance in India.

MB 402 : Computer Application and Management Information System

Total Periods : 40 (4 Credits)

Course Structure

Unit	Topic	Description
Unit I	Introduction to Computer & Networking	Components of Computer System, Input-Output Devices, Memory, Hardware & Software, Types of Software, Machine Language, Assembly Language, High Level Language, Number System. Networking & Internet – What is Network, Types of Network, Topology & its type, Internet & its services, www, e-mail & web site, Protocol, FTP, TCP/IP, Telnet, Client/Server Concept, Mark-up Languages, Concept of Distributed & Cloud Computing.
Unit II	Operating System	Software Needs, Operating Systems basic and its type: Multi-tasking, Multi-processing, Multi-programming, MS-DOS, MS-Windows, LINUX.
Unit III	Office Applications	Word Processing – Meaning and Role of Word processing in Creating Documents, Editing, Formatting, Printing Documents, Using Tools such as Spelling Check, Thesaurus etc. (MS-Word). Electronic Spreadsheet – Structure of Spreadsheet and its Application to Accounting, Finance and Marketing functions of Business. Creating a Dynamic/Sensitive Worksheet, Absolute and Relative Cell Reference, Using Built-in Functions, Goal seeking and Solver Tools, Graphics and Formatting of Worksheet, Error Free Worksheet (MS-Excel), Practical knowledge in Wings Accounting Software. Power Point Presentation – Create presentation, modify themes, add/edit text, slides, images, shapes, tables, charts, sound, animation and multimedia concept.
Unit IV	Database Management System	Introduction to DBMS, DBMS Architecture, Data Organization, Concept of Field, Record, File, Table, Index, View, Concept of MS-Access. RDBMS – Oracle, Introduction to Oracle, Database Query Language (SQL).
Unit V	Management Information System	Concept of Management Information System, Role of MIS in Managerial Decision Making, System Approach, Sources of Information, Computerized MIS and its Advantages, Selecting Computer System and Training of Personnel, Organizational Aspects of Computerized Data Processing, Evaluation and Control of Data Processing, Office Automation System, Decision Support Systems, Executive Support Systems, Expert Systems, System Analysis and Design, System Life Cycle, Data Flow Diagram, Data Dictionary, Simon’s and Anthony’s Models in Information System.

MB 403 : Comprehensive Viva-Voce

Total Marks : 100

Course Objective

Comprehensive Viva-Voce carrying 100 marks shall be conducted by a duly constituted examination board. The Comprehensive Viva-Voce shall encompass the entire course of study.

MB 404 : Business Communication

Total Periods : 40 (4 Credits)

Course Objective

This course intends to develop good communication skills in students for their future jobs and endeavours in the corporate world so that they can gain a cutting edge over their other counterparts within the country and across the globe.

Course Structure

Unit	Topic	Description
Unit I	Meaning & Importance of Communication	Meaning and Importance of Communication in business, the process of Communication, models of Communication, types of information order, advise, suggestion, motivation, persuasion, warning and education.
Unit II	Channels of Communication	Their effectiveness and limitations, media of communication, barriers of communication, approaches to effective communication, and tools of communication: diction, sentence, paragraph, punctuation and report writing.
Unit III	Group Communication	Group Communication through Committees: Conference Seminar, Symposia and Other Formal Communication with Public at Large; Interviews and Group Discussion.
Unit IV	Business Correspondence	Essentials of effective business communication, structure of business correspondence: inquiries and replies, orders and their executions, complaints and adjustments, credit and status inquiries, agency letters and sales letters.
Unit V	Strategies to Improve Communication Skills	Speaking skills, listening skills; guidelines to effective public speaking; developing job application covering letter, résumé, interviewing and negotiating the job offer.

MB FC 01 : Banking and Financial Services

Total Periods : 40 (4 Credits)

Course Objective

The present course aims to familiarize the students about banking and financial services and strengthen their analytical understanding about Indian financial environment.

Course Structure

Unit	Topic	Description
Unit I	Introduction & RBI	Changing role of Banking in India. Reserve Bank of India – Objectives, Traditional and Development functions and Instruments of Monetary Policy used by RBI.
Unit II	Commercial Banks	Objectives, functions of commercial banks and recent developments and challenges of commercial banks in India.
Unit III	Management of Deposits	Relevance of marketing approach to deposit mobilization in a bank, formulating marketing strategies for deposits mobilization by a bank in India.
Unit IV	Credit Management	Principles of lending, new credit policies of commercial banks in India and their implementation, contents of credit policy of a bank, credit appraisal by a commercial bank, Assets Classification and Management of NPAs, Concept and advantages of assets securitization.
Unit V	Venture Capital & Credit Rating	Venture Capital Funds – Objective, policies and operations of venture capital in India. Credit Rating – Objective, functions of credit rating agencies and evaluation of credit rating agencies in India.

MB FC 02 : Financial Derivatives

Total Periods : 40 (4 Credits)

Course Objective

The objective of this course is to expose the students to the concept, tool and technique applicable in the field of Derivatives as a tool of investment and Derivative analysis.

Course Structure

Unit	Topic	Description
Unit I	Derivatives Introduction	Introduction to derivatives, meaning, classification, type and uses. The need for derivative market, characteristics of forward transaction, Hedging and risk sharing, effects of derivatives markets on the financial system.
Unit II	Futures Market	Futures market, future prices, future contracts and characteristics of future contract, forward prices, characteristics of forward contract, interest rate of standardization.
Unit III	Swaps & Options	Types of swaps, basic uses of swaps, interest rate swaps, option markets, characteristics of option, factors affecting option prices, option trading strategies.
Unit IV	Derivative Pricing	Derivative pricing methodologies, objective of risk management, risk in credit derivatives, Black-Scholes analysis, options on stock indexes, market risk management.
Unit V	Derivatives in India	Prospects and policies, commodity trading in India, reasons for slow growth of derivatives in India, uses and misuses of derivatives.

MB HC 01 : Management of Change

Total Periods : 40 (4 Credits)

Course Objective

The course intends to develop an orientation towards the change. It shall coach the students to be proactive towards a planned change. It details the relevant aspects of change that help the students understand the importance of managing change.

Course Structure

Unit	Topic	Description
Unit I	Introduction to Change	Overview of change, importance and impact of change, origins of change – technological, social, behavioural; role of human resource strategies in implementing change.
Unit II	Organizational Structure, Culture and Change	The significance of structure for change, HR implications of structural choice and change. Organizational culture – integration, differentiation and fragmentation; linking organizational culture through HR change interventions.
Unit III	HR Processes and Change	Relevance and development of recruitment and selection processes for planned and unplanned change; HRD and organizational change.
Unit IV	Strategic Reward Management	Strategic reward management and its role in changing employee behaviour; managing change through employee involvement.
Unit V	Evaluating and Promoting Change	Approaches to evaluate change; from evaluating to promoting change; clarity of purpose and strategies; data collection for analysis; analysis and feedback.

MB HC 02 : Group Dynamics

Total Periods : 40 (4 Credits)

Course Objective

To familiarize the students with the meaning, scope and significance of group and group dynamics, to examine the factors and issues that influence group performance and group effectiveness, to identify causes of intra-group and intergroup conflict and ways and means of resolving the conflict and to cultivate skills for group decision-making and teambuilding.

Course Structure

Unit	Topic	Description
Unit I	Introduction to Group Dynamics	Nature of groups and group dynamics – group formation – value of groups.
Unit II	Group Decision Making	Anatomy – groupthink – group polarization – methods of group decision-making.
Unit III	Group Conflict	Sources of conflict in groups – conflict process – coalitions – conflict resolution; conflict between groups – sources – resolving inter-group conflict.
Unit IV	Crowds and Collective Behaviour	Crowds and collectives – theoretical viewpoints – De-Individuation Theory.
Unit V	Groups and Change	The group as an agent of change – the effectiveness controversy – sources of change in groups.

MB MC 01 : Sales and Distribution Management

Total Periods : 40 (4 Credits)

Course Objective

It aims to help management students understand the fundamentals of Sales management and Distribution management so as to recognize the need of Business and to have the effective Sales and Distribution strategies for the satisfaction of channel partners.

Course Structure

Unit	Topic	Description
Unit I	Evolution of Sales Management	Nature and Role of Sales Management, Sales Strategies: Relationship Strategy; Hard Sale Vs. Soft Sale Strategy, Setting Personal selling objective.
Unit II	Sales Training Program	Role of a trainer; Training Method; Designing sales training program, Motivating Sales Personnel, Financial Compensation Methods, Nonfinancial Methods, Sales Meeting, Sales Contests; Managerial Evaluation of Contest.
Unit III	Sales Organization	Sales Organization Concepts - Structures, Procedure; Types; Methods, Territories: Size; Allocation; Designing; Allocating Sales Efforts, Sales Information System; Planning; Reports, Evaluation of Sales Force: Process.
Unit IV	Marketing Channel	Importance; Structure; Flow, Wholesaling: Functions; Classification; Key tasks, Retailing; Organized Retail in India; Types of Retailer; Role of Retailer; E-Tailing, Market Logistics: Scope; Inventory Management; Warehousing; Transportation.
Unit V	Designing Channel System	Channel Design; Channel Planning, Selecting Channel Partners: Change; Training; Motivating; Evaluating, Channel Management: Use of Power; Channel Conflict, Channel Information System: Elements; Purpose, Channel Performance Evaluation, International Channels: Mode of Entry Decision.

MB MC 02 : Strategic Marketing

Total Periods : 40 (4 Credits)

Course Objective

The objective of the present course is to develop analytical skills for the formulation and implementation of market driven strategies. It also aims at recognizing, embracing, and managing change by focusing on higher-level strategic issues and decision making to deliver superior value to customers in global market and competitive situations. Class participation through case discussion will be fundamental to the development of these skills.

Course Structure

Unit	Topic	Description
Unit I	Introduction to Strategic Marketing	The Changing Role of Marketing – Marketing in the 21st Century, Factors responsible for the change and their impact, Dimensions of Strategic Marketing, Challenges of Strategic Marketing.
Unit II	Relationship Strategy	Market Segmentation Strategy – Creating New Market Space, Matching Value Opportunities and Capabilities, Target Market Strategies, Positioning Strategy.
Unit III	Product Strategy	Product Strategies – Product Strategy Issues and Challenges, Product Life-Cycle Strategies, Strategies for New Product, Branding Strategies, Packaging Strategies.
Unit IV	Pricing Strategies	Analyzing Customer Price Sensitivity and Competitors’ Response, Legal and Ethical Issues in Pricing, Price Positioning, Pricing Strategies and Pricing Models.
Unit V	Distribution Strategy	Channel Objectives, Role Performed by Distribution System, Strategies at different Channel Levels, Implementation Strategies.