Best College in Patna for MCA, MBA, BCA, BBA, BA JMC & B.COM
| Unit | Section | Topics |
|---|---|---|
| Unit 1 | Service Foundations | Growth of Service Sector Economy Service Characteristics & Classification Service Product Traditional 4 P’s & Extended Marketing Mix Service Marketing Triangle & Service Marketing Mix Quality Gaps Model Consumer Behaviour in Services Customer Expectations & Perceptions Understanding Expectations & Perceptions through Marketing Research Relationship Marketing – Concept, Benefits & Strategies |
| Unit 2 | Service Design & Delivery | Service Recovery Service Development & Design – New Service Types, Supplementary Services Developing Positioning Strategy & Positioning Maps Servicescape – Types & Effects on Behaviour Importance & Strategies for Effective Service Delivery through Employees, Intermediaries & Customer Participation |
| Unit 3 | Managing Services | Managing Demand & Capacity Waiting Line Strategies Services Marketing Communication Mix & Communication Strategies Pricing – Factors, Pricing Approaches & Pricing Strategies Customer Service Function |
| Unit | Section | Topics |
|---|---|---|
| Unit 1 | International Monetary System | International Monetary System – History, Bretton Woods System & Period after 1971 Foreign Exchange Market & Exchange Rate Determination Currency Risk Management |
| Unit 2 | Financial Markets & Project Finance | Interest Rate Exposure Management Eurocurrency Markets International Project Appraisal & Project Finance Currency Futures & Options Currency Swaps |
| Unit 3 | Risk & International Management | Country Risk Analysis International Cash Management International Portfolio Management International Accounting Standards Effect of Changes in Foreign Exchange Rates |
| Unit | Section | Topics |
|---|---|---|
| Unit 1 | Market Risk Measurement | Risk Management Principles Sources of Market Risk Derivatives & Risk Management Risk Measurement before VaR Measures of Financial Risk VaR & Coherent Risk Measures Estimating Market Risk Estimating Liquidity Risk |
| Unit 2 | Credit Risk Measurement | Concept of Credit Risk Credit Analysis of Corporate Bonds Agency Ratings Modeling Credit Risk Elements of Credit Risk Default Risk & Measuring Default Probabilities Loss Given Default Loan Portfolios Expected & Unexpected Losses Credit Derivatives – CLN, CDO, CDS |
| Unit 3 | Operational Risk Measurement | Concept, Identification & Drivers Approaches to Managing Operational Risk Insurance & Hedging using Derivatives Application of VaR Risk Adjusted Performance Measurement VaR Based & Earnings Based Measures SVA Integrated Risk Management Legal, Reputational & Accounting Risks Regulatory & Political Risks Firm Wide Performance & Controlling Firm Wide Risk Model Risk |
| Unit 4 | Investment Risk Measurement | Investment Companies & Evaluation of Portfolio Performance Hedge Fund Management & Basics Performance Analysis of Hedge Funds Risks in Hedge Funds Individual Hedge Fund Strategies Style Drifts – Monitoring, Detection & Control |
| Unit | Section | Topics |
|---|---|---|
| Unit 1 | Indian Contract Act & Negotiable Instruments Act | Indian Contract Act – Nature of Contract, Offer & Acceptance, Consideration, Capacity to Contract, Free Consent, Legality of Object, Agreements Declared Void, Contingent & Quasi Contracts Special Contracts – Indemnity & Guarantee, Bailment & Pledge, Contract of Agency Sale of Goods Act 1930 – Formation of Contract, Conditions & Warranties, Transfer of Property, Performance of Contract, Rights of Unpaid Seller Negotiable Instruments Act – Bills & Cheques, Parties to Negotiable Instruments, Negotiation & Presentment, Dishonor, Discharge of Negotiable Instruments, Rules of Evidence, Estoppel, Hundies, Banker & Customer |
| Unit 2 | Industrial Relations & Trade Unions | Concept & Importance of Industrial Relations Trade Unions – Structure, Management of Trade Unions, Problems of Trade Unionism in India New Directions in Trade Unions – White Collar Unionism, Rural Unionism |
| Unit 3 | Workers Participation & Collective Bargaining | Workers Participation in Management – Conceptual Aspects, Practice, Self-Management Systems, Member of Management Bodies, Work Councils, Joint Management Councils Collective Bargaining – Concept & Importance, Process of Bargaining, Goals & Strategy in Bargaining, Problems of Collective Bargaining |
| Unit 4 | Industrial Disputes & Grievance Handling | Industrial Disputes – Theoretical Framework, Causes of Disputes, Types of Disputes, Settlement of Industrial Disputes, Conciliation, Arbitration, Adjustments Grievances – Causes, Grievance Procedure, Employee Discipline |
| Component | Area | Details |
|---|---|---|
| Internship | Industry Training | 2 Weeks Internship in Services Industry Practical Exposure to Organizational Operations Understanding Business Environment & Service Processes |
| Project | Management Thesis Report | Selection of Research Topic related to Internship Area Objectives of Study Research Methodology Data Collection & Analysis Findings & Observations Conclusion & Suggestions |
| Evaluation | Assessment Criteria | Project Report Submission Viva Voce / Presentation Internal & External Evaluation Practical Learning Assessment |