Best College in Patna for MCA, MBA, BCA, BBA, BA JMC & B.COM
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Concept of Management | Definition, Nature, and scope, and overall view of Management, Relation with other social sciences and industry. |
| Unit 2 | Evolution of Management thought | (A) Classical Theory of Management. (A1) Bureaucracy- Introduced by Max Weber. (A2) Scientific Management - F.W. Taylor and his followers. (A3) Process Management - H. Fayol and others. (B) Neoclassical Theory of Management. (B1) Human Relations - B.E. Mayo and Roethlisberger (B2) Behavioral Science approach - By D. McGregor, A. Maslow & others. (C) Modern Management theories: Peter Drucker. |
| Unit 3 | Management Functions | Planning, Organizing, Staffing, Directing, and Controlling. |
| Unit 4 | Executive Functions | Production, Marketing, Finance, Personnel. |
| Unit 5 | Planning | Concept, Nature, Importance, Objectives, Policies, Procedure, Strategies and Method of Decision Making |
| Unit 6 | Organization | Definition, Theories of Organization, Forms of organization, Formal and Informal Organization, Types of Formal Organizations, Departmentation, Line and Staff Relationship, Span of Management, Authority, Responsibility, Delegation, Centralization, Decentralization, Committees. |
| Unit 7 | Staffing | Selection, Recruitment, Training, Development and Welfare |
| Unit 8 | Directing | Leadership and Supervision, Motivation and Communication |
| Unit 9 | Controlling | The Elements, Process and style of Control, Techniques of control. Social Responsibility of business |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Section I | Demand Analysis | * Demand, supply & market equilibrium, Demand ANALYSIS: Nature of demand for a product individual demand, Market demand, determinants of demand, concepts of income elasticity of demand price elasticity of demand, revenue concepts. |
| Section II | Consumer Behavior & Production | * Theory of consumer behavior: Marginal utility theory: indifference curve theory. * Theory of production and costs: production with one variable input: production and optimal input proportions; two variable inputs: Theory of costs in short run and in long run. |
| Section III | Theory of Firm and Market Organization | Theory of firm and market organization: pricing under perfect competition; pricing under monopoly, pure and discriminating; pricing under monopolistic competition; pricing under oligopoly, kinked demand curve and price leadership. |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Section I | Introduction & National Income | * Introduction to macroeconomics: Macro static and macro dynamics. * National Income: Concepts, analysis and measurement through double entry, sectoral accounting and matrix approach. * Keynesian theory of income determination: Concept of employment, determinant of macroeconomics equilibrium with aggregate demand and aggregate supply analysis. |
| Section II | Consumption & Multiplier | * Consumption: Meaning, determinant and importance. Consumption function. Theories of consumption – absolute income, relative income and permanent income hypothesis. * Theory of multiplier: Income generation process in a static and dynamic setting. Tax multiplier, foreign trade multiplier and balanced budget multiplier bankers from multiplier process, relevance of multiplier to a developing economy. |
| Section III | Investment & Inflation | * Theory of investments: Management efficiency of capital and measures to promote investment, internal rate determination – classical, non-classical and Keynesian control. * Inflation: Meaning, types and theories, stabilization policies monetary and fiscal policies. |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Section I | Computer Fundamentals & Networking | * Basic components of computer system: Functional units and their interrelation. * Types of computer system: Computer categories & classification. * Information Technology : Introduction, New Developments, Information Systems; Software and data, Application of IT in Business & Industry, Home, Education & Training, Entertainment & Arts, Science, Engineering and Math. * Communication - The Electronic Web: Network Applications: Fax, voice, Information Services, Person to person Communication, Group Communication; * LAN: Architecture, System; Introduction to WAN; Link between Networks: Devices & Media, Protocol and dial up access. * World Wide Web: Introduction, Web access through online services, Using Web Browser. * Internet and Intranet: Meaning of Internet; Difference between the Internet and Intranet: Introduction to TCP/IP; Setting up an Internet, what is Internet addressing, IP address; types of Internet connections, sending and reading e-mails. |
| Section II | MS Office Applications | * MS - Excel: Concepts of spreadsheet, building a spreadsheet application using formulae, conditional calculations and inbuilt functions; printing worksheets; using graph plotting capabilities of spreadsheet package to display and print graphs; database management & interfacing spreadsheets with database systems; writing macros and creating customized menus with macros. * MS - Word: Creating and editing files, basic formatting and text enhancement, block operations, printing, file management global searches & substitutions, special print features merging files with mail merge, checking spelling with spell star, index & table of contents. * MS - PowerPoint: Creation of new slides; Slides from templates; Animation effects; Inserting objects in the slides; Creating hyperlinks; embedding audio/video files. |
| Section III | Operating Systems | * Windows: What is Windows, using the programme manager to run programme, creating and using ICONS, using the file manager to work with directions, files and disks; customizing windows with the control panel, installing a printer and using the print manager using windows accessories like windows write, paintbrush etc. * Linux: Introduction; Flavors of Linux – Debian Family, Red Hat Family; Graphical Desktop Display Managers – GNOME, Unity, KDE - features, functions, customizations, default programmes, software management. LibreOffice suite, GIMP, Inkscape, Scribus. |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Section I | Marketing & Consumer Behaviour | * Marketing: Nature and scope of marketing, concepts of traditional and modern marketing, marketing environment-marketing and its environment. * Consumer Buying Behaviour: Factors affecting, purchase behaviour. |
| Section II | Segmentation & Product Decisions | * Market segmentation: Nature, basis & strategies. * Marketing mix: Introduction & factors affecting. * Product decisions: Product definition, new product development process, product life cycle, positioning, branding & packaging decisions. |
| Section III | Pricing, Promotion & Distribution | * Pricing decision: Importance, objectives & strategies. * Product promotion: Promotion mix & factors affecting it. * Distribution: Channel decisions, types & factors, physical distribution system & its components. * Marketing of services: Introducing services, characteristics, services marketing mix, successful marketing of service, mastering service quality. |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Business Correspondence | Structure of a Letter, Inquiry Letter, Sales Letter, Order Letter, Complaints, Complaint Handling, Routine letter |
| Unit 2 | Government Correspondence | Memo, Agenda, Minutes, Proposals. |
| Unit 3 | Writing Skills | Report Writing, Composition (argumentative, explanatory, descriptive and narrative), Paragraph writing |
| Unit 4 | Grammar | Sentence Structure, Idiomatic Usage of Language, Tenses, Direct & Indirect Parts of Speech, Active & Passive Voice, Vocabulary. |
| Unit 5 | Selected Short Stories | Three short stories from the book, “Added Value: The Life Stories of Indian Business Leaders.” by Peter Church, Lotus Collection, New Delhi. 1. Rahul Bajaj/ Bajaj Group (Page No. 20) 2. Subhash Chandra/ Essel Group/Zee TV (Page No. 40) 3. NR Narayana Murthy/Infosys (Page No. 148) |
| Unit 6 | Preparation for Job | Writing Applications for Jobs, Preparing Curriculum Vitae, Preparing for Interviews, Preparing for Group Discussions. |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Lab | BBA 107 – Lab : 104 | Practical based on Paper BBA 104 |