MB 301 : Strategic Management

Semester III • Total Periods : 40 (4 Credits)

Course Objective

The present course aims at familiarizing the participants with the important role that strategic management plays in a business’s success and enables them to develop analytical and conceptual skills. The centre of attention is the total enterprise – the industry and competitive environment in which it operates its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success. Class participation and case discussion will be fundamental to the development of these skills.

Course Structure

Unit	Topic	Description
Unit I	Introduction	Concept of Strategy & Strategic Management, Difference between Corporate Planning & Strategic Planning, Strategic Management Model, Different levels of Strategies, Relevance of Strategic Management in 21st Century.
Unit II	Strategic Intent	Vision & Mission Statement, Organisational Objectives, Setting objectives, Organisational Values & its impact.
Unit III	External Environment & Analytical Tools	Evaluating the company’s strategic environment, SWOT Analysis, PESTEL Analysis, Competitive Analysis: Porter’s Five Force Model.
Unit IV	Internal Assessment	Strategic Capability: Fit & Stretch Concept, Porter’s Value Chain Analysis, Core Competencies, Organisational Capabilities, Resource Analysis and Synergy.
Unit V	Business Level & Corporate Strategies	Cost Leadership, Differentiation & Focus Strategies, Growth Strategies, Corporate Level-Integration, Diversification, Acquisition, Mergers & Joint Venture, Short Term Corporate Strategies – Stability Retrenchment, & Turnaround.

MB 302 : Legal Aspects of Business

Semester III • Total Periods : 40 (4 Credits)

Course Objective

The present course aims at familiarizing the participants with various legal aspects of business. It aims at providing a rich fund of contemporary knowledge, time tested principles, basic concepts, emerging ideas, evolving theories, latest technique, ever changing procedures & practices in the field of Law in a comprehensive way.

Course Structure

Unit	Topic	Description
Unit I	Law of Contract	The Indian Contract Act, 1872; Nature and kinds of contract, Essential elements of a valid contract, offer and acceptance, consideration, capacity to contract, free consent, legality and object, Types of Contract, contingent contract, performance of contract, discharge of contract, quasi contract, remedies for breach of contract, indemnity and guarantee, bailment and pledge, law of agency.
Unit II	Law of Sale of Goods	The Sale of Goods Act, 1930; General principles, conditions and warranties, doctrine of caveat emptor, transfer of ownership, performance of a contract of sale, remedial measures.
Unit III	Company Law	The Indian Companies Act, 2013; Company and its various forms, formation of a company, memorandum of association, articles of association, prospectus, share allotment, shares and share capital, promoters, membership of a company, meetings and proceedings, directors, managers and their remuneration, secretary, prevention of oppression and mismanagement, winding-up of a company.
Unit IV	Law of Negotiable Instrument	The Negotiable Instrument Act, 1881; meaning and types of negotiable instrument, parties to negotiable instrument, presentment of negotiable instrument, negotiation of negotiable instrument, discharge of parties, liabilities of a banker, Hundis.
Unit V	Miscellaneous Laws	The Essential Commodities Act, 1955, The Consumer Protection Act, 1986, The Co-Operative Societies Act, 1912, The Foreign Exchange Management Act, 1999, The MRTP Act, The Information Technology Act, 2000.

MB 303 : Project Study

Semester III • 8 Credits

Course Objective

GUIDELINES FOR PROJECT REPORT

Students of the MBA Programme are required to offer project report as one of the papers. It is offered at MBA Semester III stage. They are required to prepare a report on the topic of the Project incorporating the details of their working and main findings and suggestions.

Since right from the selection of the topic for project work through preparation of synopsis and finally writing project report involve compliance with certain procedures, it is advisable for a MBA student offering project report to keep the following guidelines in their mind.

Project Guidelines

Section	Details
1. Objective	The objective of the project study is to help the student develop ability to apply multi disciplinary concepts, tools and techniques to solve organizational problems.
2. Type of Project	The project may be offered in Finance, Marketing, Human Resource and general areas of Management.
3. Supervisor	The project work shall be done under the supervision of the Permanent Teacher of the Department concerned.
4. Design	The Project report as a Paper shall involve two aspects, viz: (a) Selection of title and preparation of synopsis in consultation with the supervisor. (b) Writing of the Project Report.
5. Synopsis	A synopsis should include the following: (a) Title of the Project study (b) Rationale behind the study (c) Objectives behind the study (d) Methodology of the study (e) Proposed Chapters
6. Project Report	Submission of the manuscript of the project report prepared by the candidate to the supervisor for comments and approval. Before binding the project report the students should ensure that it contains the required documents including Supervisor's Certificate.
7. Length	The length of the Project Report may be about seventy five double spaced type pages (A4 Size) excluding appendices and exhibits. However, ten per cent variation on either side is permissible.
8. Submission	Two typed copies of the Project Report are to be submitted to the Director/Head of the Institution. The candidate will retain the third copy for the purpose of Examination.

MB 304 : Summer Internship

Semester III • 8 Credits

Course Objective

In the Third Semester, all students will have to undergo summer internship of not less than 04 weeks with an Industrial, business or service organization by taking up a study on various aspects of the organisation. The conditions of successfully completing the course shall not be deemed to have been satisfied unless a student undergoes summer internship under the supervision of the Department in organizations as approved by the Director/Head of the Institution from time to time. Each student will be required to submit a internship report to the Programme Director/Head of the Institution of the work undertaken during this period within one month from the date of the completion of the internship for the purpose of evaluation.

Internship Guidelines

Section	Details
Objective	The objective of the summer internship programme is to impart internship to the management students in business units. During the period of internship a student undergoes rigorous internship in acquiring skills for managing business in the light of the theoretical concepts, tools and techniques, which they acquire in the class-room teaching.
Type of Internship	The Internship may be imparted under the supervision of the Department in organizations as approved by the Programme Director/Head of the Institution or as suggested by the organisation and approved by the Director/Head of the Institution.
Synopsis	A synopsis should include the following: (a) Title of the Summer Internship Report (b) Rationale Behind the Study (c) Objectives Behind the Study (d) Hypothesis (e) Methodology of the Study (f) Proposed Chapters
Internship Report	Students are required to keep in mind the following points while preparing the internship report after undergoing the full minimum of 4 weeks internship: Submission of the manuscript of the internship report prepared by the candidate to the supervisor for his comments and approval. Before binding the internship report the students should ensure that it contains the following: • Photocopy of the letter of introduction issued by the Director. • Work certificate of the organization in which they have worked for full 04 weeks. • Supervisor's certificate.
Length	The length of the internship report may be about fifty-five double spaced typed pages (A4 Size) excluding appendices and exhibits. However, ten per cent variation on either side is permissible.
Submission	Two typed copies of the internship report are to be submitted to the Director/Head of the Institution within one month from the date of the completion of the internship. The candidate will retain the third copy for the purpose of the Viva-Voce.

MB FC 01 : Security Analysis and Portfolio Management

Total Periods : 40 (4 Credits)

Course Objective

The objective of this course is to expose the students to the concept, tool and technique applicable in the field of Derivatives as a tool of investment and Derivative analysis.

Course Structure

Unit	Topic	Description
Unit I	Introduction to Investment and Securities	Meaning of investment, Investment and speculation, Investment and gambling. Investment objectives. The investment process, investment alternative – Negotiable securities, equity shares, preference shares, debenture, bond, government securities, money market securities – Treasury bills, commercial paper, certificate of deposits. Non-negotiable securities – Bank deposits, post office deposits, NBFC deposit, Tax sheltered schemes, PPF, NSS, NSC, LIC, UTI, Mutual fund, real estate, art and antiques.
Unit II	Risk and Measurement	Systematic or market risk, interest rate risk, purchasing power risk, unsystematic risk – Business risk, financial risk. Measurement of risk.
Unit III	Efficient Market Theory	Fundamental Analysis – Economic analysis, industry analysis, company analysis, financial analysis. Efficient market theory, Random walk theory, Weak form of EMH, Semi-strong form and strong forms of EMH. Market inefficiencies.
Unit IV	Portfolio Analysis	Traditional portfolio analysis. Effects of combining securities. Markowitz Risk – returns optimization.
Unit V	Capital Market Theory	Capital market theory (CAPM). CAPM and the real world. Arbitrage Pricing Theory.

MB FC 02 : Corporate Tax Planning and Management

Total Periods : 40 (4 Credits)

Course Objective

Course aims to provide understanding of Direct Tax including Rules pertaining there to and application to different business situations & to understand principles underlying the Service Tax along with basic concepts of VAT.

Course Structure

Unit	Topic	Description
Unit I	Assessment of Various Entities	Assessment of firms and their partners, Assessment of Companies, Assessment of Co-operative Societies, Assessment of Local Authority, Assessment of Mutual Concerns, Assessment of Charitable Trusts (Theory and Problems).
Unit II	Miscellaneous	Income Tax authorities, Return of Income, Procedure for Assessment – Types of assessment, Appeals and Revision, Deduction of Tax at Source – Advance payment of Tax, Deduction and Collection of Tax at Source, Interest and penalties, Offences and Prosecutions – Refund of Tax.
Unit III	Tax Planning	Meaning of tax planning and management, tax evasion and tax avoidance – Nature and scope of tax planning and management in the corporate sector – Justification of corporate tax planning and management. Tax planning considerations in relation to Business.
Unit IV	Levy and Collection of GST	Taxable event – Supply of Goods and Services; place of supply: within State; Interstate; Import and Export; Time of supply; valuation for GST – valuation rules, taxability of reimbursement of expenses; Exemption from GST: small supplies and composition scheme; classification of Goods and Services; Composite and Mixed supplies; Input Tax Credit.
Unit V	Procedures of GST	Tax invoice, Credit and Debit Notes, Returns, Audit in GST, Assessment: Self-Assessment, Summary and Scrutiny.

MB HC 01 : Labour and Employment Laws in India

Total Periods : 40 (4 Credits)

Course Objective

The Course intends to educate and create awareness among the students about various aspects of Labour and Employment Law and thus equip them to handle this delicate subject with maturity, objectivity and understandings.

Course Structure

Unit	Topic	Description
Unit I	Introduction to Labour and Employment Laws	The course consists of various Acts related to Labour and Employment Laws in India with respect to their enactment, definitions and different provisions. The Acts are as follows:
Unit II	Compensation and Insurance Laws	The Workmen’s Compensations Act, 1923 The Employees State Insurance Act, 1948
Unit III	Social Security Laws	The Employees’ Provident Fund and Miscellaneous Provisions Act, 1952 The Payment of Gratuity Act, 1972 The Maternity Benefit Act, 1961
Unit IV	Wage and Employment Regulations	The Minimum Wages Act, 1948 The Industrial Employment (Standing Orders) Act, 1946
Unit V	Bonus and Apprenticeship Laws	The Payment of Bonus Act, 1966 The Apprentices Act, 1969

MB HC 02 : Industrial Relations

Total Periods : 40 (4 Credits)

Course Objective

In this course, the students are to be acquainted with the Industrial relations framework in our country, the importance of the maintenance of Industrial peace and efforts to reduce the incidence of Strikes and Lockout and Industrial Strike are to be emphasised. Further, the students are to be acquainted with Social Security Frame-work prevailing in our Country. It is necessary to know the concept of social security, its importance and also constitutional basis for the same in India.

Course Structure

Unit	Topic	Description
Unit I	Introduction to Industrial Relation	Concept, evolution, characteristics, scope, components, factors affecting industrial relations, approaches to IR, IR in India, prerequisites of successful industrial relation programme.
Unit II	Industrial Conflicts / Disputes	Meaning, essentials, classification, recognition of disputes, impact of industrial disputes, factors of industrial disputes/conflicts, Strikes – forms, prevention of strikes, lock-outs, gheraos, Ways to achieving industrial peace, Code of discipline in industry.
Unit III	Grievances Handling & Collective Bargaining	Grievances Handling – meaning, nature, causes of grievances, procedure for redressal. Collective Bargaining – meaning, principles, contents, forms, process and levels of collective bargaining, formats of agreements, typologies, productivity bargaining, pre-requisite of effective collective bargaining, collective bargaining in India.
Unit IV	Trade Union & Settlement Machinery	Trade Union – concept, purpose, functions, types, trade union and politics, trade union in India, major all-India trade unions, employers’ organizations, Trade Union Act, 1926 – major definitions, registration, rights, privileges, obligations and liabilities of a registered trade union. Settlement Machinery – Mediation and Conciliation – function, process, conciliation machinery, Arbitration – advantages, disadvantages, types, qualification of arbitration, procedure of investigation, submission of award. Adjudication – importance, types and three-tier adjudication, labour court, industrial tribunals.
Unit V	Industrial Dispute Act, 1947	Causes of disputes, Authorities under the Act, Procedure and Power of Authorities, Award and Settlement of industrial dispute.

MB MC 01 : Consumer Behaviour

Total Periods : 40 (4 Credits)

Course Objective

Objective of this course on Consumer Behaviour is to present a comprehensive coverage of the subject with examples from the Indian Scenario. This course also challenges students to understand the complexities of consumer needs and perceptions and translate them into effective Marketing Strategies. The course will be based on real life case-studies from Indian environment.

Course Structure

Unit	Topic	Description
Unit I	Understanding Consumer Behaviour	Introduction to Consumer Behaviour; Consumer Behaviour and the Marketing Concepts; Factors influencing Consumer Behaviour.
Unit II	Consumer Decision Making Process	Concept of Consumer Decision; Levels of Consumer Decision-Making; A Model of Consumer Decision-Making.
Unit III	Consumer Motivation	The concepts of motivation; Maslow’s Theory of Motivation; Role of Motives in Guiding Behaviour; Involvement of Consumer.
Unit IV	Influence of Culture on Consumer Behaviour	Concept of Culture; The measurement of Culture; Indian Core Values; Cultural aspects of emerging markets.
Unit V	E-Consumer Behaviour	e-Business; Applications to Consumer Behaviour; The Computer Age. Changing Indian Consumer Behaviour – Drivers of Change; Changing Consumer Trends; Rural Consumer Behaviour; New Consumption Patterns.

MB MC 02 : Services Marketing

Total Periods : 40 (4 Credits)

Course Objective

The objective of this course is to develop insights into emerging trends in the service sector in a developing economy like India. Further, the course in Services Marketing is intended to broaden students’ view of marketing to give an understanding of how marketing is practised in service organizations and how it will be managed in the future.

Course Structure

Unit	Topic	Description
Unit I	Introduction to Services Marketing	Emergence of Services Economy; Nature and Definitions of Services; Classification of Different Types of Services; Differences in Goods versus Services Marketing; Services Marketing Mix; Trends in Services Marketing.
Unit II	Services Marketing Mix	New Service Development and Blueprint; Services Product Strategies; Approaches to Pricing Services and Pricing Strategies; Designing the Service Communication Mix; Branding of Services; Distributing Services – Context and Options; Physical Evidence of a Service.
Unit III	Effective Service Delivery Process	Understanding Capacity Constraints and Demand Patterns; Strategies for Matching Capacity and Demand; Waiting Line Strategies; Designing and Managing Service Processes; Employees’ and Customers’ Role in Service Delivery.
Unit IV	Implementing Service Marketing	Service Quality Measurement and Improvement of Service Quality; Consumer Complaint Behaviour; Consumer Response to Effective Service Recovery; Principles of Service Recovery; CRM in Services.
Unit V	Contemporary Issues in Services Marketing	The content of the unit depends upon the recent developments in the field of services marketing, which would be declared by the respective faculty during the coverage of syllabus.

Old Notes

Strategic Management