BACHELOR OF COMMERCE [PROFESSIONAL]

SEMESTER 6

BCP 601 : Internship Programme (Non-Traditional)

Same as above. (Internship programme is sandwiched between the 5th and the 6th semesters.)

Programme	Description
Internship Programme	BCP 601 : Internship Programme (Non-Traditional) – Same as above. Internship programme is sandwiched between the 5th and the 6th semesters.

BACHELOR OF COMMERCE [PROFESSIONAL]

SEMESTER 6

BCP 602 : Marketing Management (Non-Traditional Paper)

This paper introduces the students to concepts of advertising, sales, and communications, and offers a good foundation and the necessary skills for devising and executing effective marketing plans.

Section	Course Content
Section I	1. Marketing: Nature and scope of marketing, concepts of traditional and modern marketing, marketing environment-marketing and its environment. 2. Consumer Buying Behavior: Factors affecting, purchase behavior.
Section II	1. Market segmentation: Nature, basis & strategies. 2. Marketing mix: Introduction & factors affecting. 3. Product decisions: Product definition, new product development process, product life cycle, positioning, branding & packaging decisions.
Section III	1. Pricing decision: Importance, objectives & strategies. 2. Product promotion: Promotion mix & factors affecting it. 3. Distribution: Channel decisions, types & factors, physical distribution system & its components. 4. Marketing of services: Introducing services, characteristics, services marketing mix, successful marketing of service, mastering service quality.

BACHELOR OF COMMERCE [PROFESSIONAL]

SEMESTER 6

BCP 603 : Business Intelligence (Non-Traditional Paper)

This paper familiarizes the students with the technical components of business intelligence, helps them understand how the technical components of business intelligence are managed in theory, and to develop an understanding of the modern information technology and the business opportunity it offers.

Section	Course Content
Section I	Introduction to Business Intelligence; Data Warehousing - Data Transformation - ETL Process; information storing and retrieval; semantics and ontologies; handling unformatted information; handling information with many different formats.
Section II	Business Performance Management; Data Mining for Business Intelligence – cluster analysis; information logistics; interpreting information and learning.
Section III	Text and Web Mining: CRM; Neural Networks; Business Intelligence Implementation: Integration; data visualization techniques.

BACHELOR OF COMMERCE [PROFESSIONAL]

SEMESTER 6

BCP 604 : Business Ethics (Non-Traditional Paper)

Financial managers, more than anyone else, need to ground their actions and decisions in ethics. This paper helps students to understand their responsibility towards all the stake holders in a business. It also helps build mechanism to take ethically and morally sound business decisions.

Section	Course Content
Section I	1. Introduction to Business Ethics a. Definition b. Role in various types of business structures 2. Why are Ethics in Business Important? a. Define responsibilities and obligations b. Structure of business ethics. 3. Ethics in the Workplace a. Small Business Ethics b. Codes of Conduct c. Code of Ethics 4. Corporate Responsibility a. Definition b. Case Study. 5. Corporate Compliance a. Definition b. Responsibility c. Laws and Regulations.
Section II	1. Social Responsibility. Business accountability. Ethical Values. Environment. 2. Ethics' Positive Impact on Business a. Employee rights b. Productivity c. Legality Issues. 3. International Business Ethics a. Why is it necessary? b. Global Competition c. Corporate Integrity.
Section III	1. Consumer Rights a. Expectations vs. Reality b. A Bridge between Business and Society. 2. Business Ethics and the Financial World a. Various examples of Insider Trading, Junk Bonds and Leveraged Buyouts.

BACHELOR OF COMMERCE [PROFESSIONAL]

SEMESTER 6

BCP 605 : Financial Modeling (Non-Traditional Paper)

This paper teaches advanced statistical prediction and projection techniques; quantitative evaluation of a portfolio, a project, or any other investment. The paper also teaches the basics of Cash Flow forecasting, business valuation, and scenario planning, etc.

Section	Course Content
Section I	Introduction to valuation - The importance of valuation - Understanding enterprise value and equity value. Valuation method 1: Comparable Company Analysis - Selecting comparable companies - Spreading comparable companies - Analyzing the valuation multiples - Concluding and understanding value. Valuation method 2: Precedent Transactions Analysis - Selecting comparable transactions - Spreading comparable transactions - Concluding value. Valuation method 3: Discounted Cash Flow (DCF) analysis - Understanding unlevered free cash flow - Forecasting free cash flow - Forecasting terminal value - Present value and discounting - Understanding stub periods. Performing sensitivity analysis - Weighted Average Cost of Capital (WACC) - Using the CAPM to estimate the cost of equity - Estimating the cost of debt - Understanding and analyzing WACC - Concluding valuation - Aggregating the three methodologies - Concluding value.
Section II	Introduction to financial modeling - Understanding the links between the financial statements - Understanding circularity - Setting up and formatting the model - Selecting model drivers and assumptions - Modeling and projecting the financial statements - Projecting the income statement - Projecting the balance sheet - Projecting the cash flow statement - Creating the debt and interest schedule - Revolver modeling - Analyzing and concluding the model - Analyzing the output - Stress testing the model - Fixing modeling errors - Advanced modeling techniques - Using the model to create a Discounted Cash Flow (DCF) Analysis.
Section III	Recruiting and Interviewing - What are financial institutions and investment banks looking for? - General interviewing overview - Qualitative/fit questions - Technical questions - After the interview - Following up - Selecting a firm - Selecting a group - Anything you ever wanted to know about investment banking.