Best College in Patna for MCA, MBA, BCA, BBA, BA JMC & B.COM
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Introduction to Retailing | Definition & Scope – Retailer – Evolution of Retailing Industry Factors behind Change in Indian Retail Industry Economic Growth & Retailers’ Role in Distribution Channels Benefits of Retailing Retailing Environment – Legal, Economic, Technological & Competitive Environment |
| Unit 2 | Retail Institutions & Market Structure | Theories of Institutional Change – Wheel of Retailing, Dialectic Process, Retail Accordion, Natural Selection Classification of Retailers – Store Based & Non-Store Based Retailers Understanding Retail Customer – Market Structure, Buying Population & Consumer Behavior Population Analysis, Demographic Analysis, Geographic Analysis |
| Unit 3 | Merchandise Management | Merchandise Assortment Planning – Category Management Process, Buying Organization Assortment Planning – Trade-off between Variety & Product Availability, Assortment Plan Product Mix Trends – Shotgun & Rifle Merchandising Purchasing Systems Merchandise Purchasing Merchandise Pricing Retail Promotion Mix |
| Unit 4 | Store Management & Contemporary Issues | Store Management – Role of Store Managers, Retail Personnel Management Process Legal & Ethical Issues in Managing Store Personnel Cost Control & Inventory Shrinkage Prevention of Shoplifting Store Layout, Design & Visual Merchandising Customer Service Retail Selling Contemporary Issues in Retailing – Ethical & Legal Issues Careers in Retailing |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Financial System in India | RBI and Financial System Money Market – Characteristics & Instruments Role of DFID Introduction to Capital Market – Role & Significance History of Stock Exchanges Regulations of Stock Exchanges Licensed Dealers & Online Trading Concept Qualification for Membership Functions of Stock Exchanges Regulations on Trading & Measures to Promote Healthy Stock Markets |
| Unit 2 | Structure of Indian Financial Markets | Structure of Indian Financial Markets Major Players in Capital Market – NSE, OTCEI, Regional Exchanges Role of Broker, Merchant Banker, Underwriter & Depository Types of Instruments in Indian Market – Equity Shares, Preference Shares, Debentures, Bonds Warrants & Options Convertible Securities Fixed Deposits Derivatives Debt Securitization Commercial Paper Euro Issues |
| Unit 3 | Regulations & Merchant Banking | Regulations of Capital Market in India Securities Contracts Regulation Act SEBI – Role & Functions Evolution of Merchant Banking – Scope, Functions & Role in India SEBI Guidelines for Merchant Bankers SEBI Guidelines on Issue Management – Pre-Issue & Post-Issue Work Designing & Pricing of Instruments Preparation for Public Issues |
| Unit | Section | Topics / Syllabus |
|---|---|---|
| Unit 1 | Investment & Fundamental Analysis | Investment Management – Objectives, Investment Opportunities, Philosophy of Individual & Institutional Investors Fundamental Analysis – Concept & Significance of Economic Analysis Industry Analysis – Introduction, Need & Alternative Classification of Industry Industry Life Cycle Analysis Economic Factors & Industry Analysis SWOT Analysis for Industries |
| Unit 2 | Company & Technical Analysis | Company Analysis – Nature & Style of Management, Financial Analysis, Ratio Analysis Technical Analysis – Dow Theory, Volume Indicators, Market Sentiment Indicators, Confidence Indicators Point & Figure Charting, Bar Charting Efficient Market Theory – Random Walk (Weak, Semi-Strong & Strong Forms) Empirical Tests Comparison of Random Walk, Technical & Fundamental Analysis |
| Unit 3 | Portfolio & Derivatives | Portfolio Theory – Return & Risk, Efficient Set of Portfolios, Optimum Portfolio Capital Asset Pricing Model (CAPM) Capital Market Line (CML) & Security Market Line (SML) Portfolio Management in India Portfolio Revision Techniques – Constant Value Plan, Constant Ratio Plan, Formula Plan, Dollar Cost Averaging Options & Futures – Concept of Derivatives, Option Trading, Option Pricing Concept of Futures, Characteristics & Types of Futures Contracts Difference between Futures, Options, Forwards & Badla Contracts Introduction to Investments Portfolios of Risky Securities Efficient Frontier Sharpe’s Single Index Model – Capital Assets Pricing Model |
| Unit | Section | Topics / Syllabus |
|---|---|---|
| Unit 1 | Introduction & Fundamentals | Introduction – E-Business & E-Commerce Fundamentals of E-Commerce – E-Business Infrastructure E-Environment Internet, Intranet & World Wide Web – Gopher, FTP, Telnet, HTTP Network Protocols Internet Facilities through WWW |
| Unit 2 | E-Business Strategy | Supply Chain Management E-Procurement Case Studies – Online Gambling Music Industry Amazon.com & Flipkart.com |
| Unit 3 | E-Marketing | Customer Relationship Management (CRM) Change Management |