| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Strategic Foundations | Definition, Nature, Scope and Importance of Strategy & Strategic Management (Business Policy) Strategic Decision-Making Process of Strategic Management & Levels at which Strategy Operates Role of Strategists Defining Strategic Intent – Vision, Mission, Business Definition, Goals & Objectives |
| Unit 2 | Environmental & Corporate Strategies | Environmental Appraisal – Concept of Environment & Components (Economic, Legal, Social, Political & Technological) Environmental Scanning Techniques – ETOP, QUEST & SWOT (TOWS) Corporate Level Strategies – Stability, Expansion, Retrenchment & Combination Strategies Corporate Restructuring & Concept of Synergy Business Level Strategies – Porter’s Competitive Strategies Cost Leadership, Differentiation & Focus (Conditions, Risks & Benefits) Location & Timing Tactics Concept, Importance & Building of Core Competence |
| Unit 3 | Strategic Analysis & Control | Strategic Analysis & Choice – Corporate Level Analysis (BCG, GE Nine-Cell, Hofer’s Product Market Evolution & Shell Directional Policy Matrix) Industry Level Analysis – Porter’s Five Forces Model Qualitative Factors in Strategic Choice Strategic Control & Operational Control Organizational Systems & Techniques of Strategic Evaluation |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Operations & Process Design | Operations Management – Concepts, Functions, Nature & Scope, Strategic Issues (Quality, Cost, Flexibility, Efficiency) Product Design & Development – Characteristics, Product Development Process (Technical), Development Techniques Process Selection – Project, Job, Batch, Mass & Process Production Systems Product–Process Mix Facility Location & Layout – Importance, Factors, Location Analysis Techniques Types of Layouts – Job Shop, Process Layout, Flow Line/Product Layout, Hybrid Layout, Cellular Manufacturing Line Balancing & Material Handling |
| Unit 2 | Planning & Materials Management | Capacity Planning – Concepts, Factors Affecting Capacity, Capacity Planning Decisions Production Planning & Control (PPC) – Concepts, Objectives, Functions Materials Management – Concepts, Objectives, Supply Chain MRP-I & MRP-II Inventory Control Models & Functions |
| Unit 3 | Quality Management | Quality Concepts Difference between Inspection, Quality Control & Quality Assurance Total Quality Management (TQM) Quality Function Deployment (QFD) Monitoring Performance & Quality Improvement Kaizen – Incremental vs Breakthrough Improvement Quality Management Tools ISO 9000 Just-in-Time (JIT) Philosophy Kanban Production System World-Class Manufacturing TPM (Total Productive Maintenance) Control Charts & Acceptance Sampling |
| Unit | Area | Topics / Syllabus |
|---|---|---|
| Unit 1 | Operations Research – Fundamentals | Introduction to OR, Managerial Decision Making & OR Models – Principles & Types Linear Programming – Problem Formulation, Graphical Method, Simplex Method, Duality & Sensitivity Analysis |
| Unit 2 | Operations Research – Models & Applications | Transportation Models, Transshipment Problem, Traveling Salesman Problem, Assignment Models Game Theory – Two Person Zero Sum Game, Pure Strategy, Mixed Strategy, Saddle Point, Rules of Dominance, Solution of Special Games Decision Theory – Maximax, Maximin, Minimax Regret Criterion, Laplace Criterion |
| Unit 3 | Advanced OR Techniques | Waiting Line Models – Components & Operating Characteristics of Queuing Systems and Channel Configurations PERT & CPM |
| Unit 4 | Logistics – Fundamentals | Introduction, Concepts & Significance, Functions Physical Distribution – Transportation, Inventory Control, Warehousing, Packaging, Material Handling, Order Processing, Location Analysis |
| Unit 5 | Logistics – Cost & Systems | Logistic Cost – Inventory, Warehousing, Production Cost, Channels, Communication, Transportation, Material Handling, Packaging, Customer Service Logistic Information Systems – Need, Components & Design Transportation Modes, Modal Choice, Inter-Transport, Containerization, Routing & Logistic Organization |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Project Fundamentals | Project – Definition, Characteristics, Importance, Types, Steps in Identification of Projects, Project Life Cycle Project Management – Meaning & Scope Technical Appraisal, Environmental Appraisal, Managerial Appraisal |
| Unit 2 | Project Appraisal & Evaluation | Economic & Market Appraisal – Market Survey for Forecasting Future Demand & Sales Financial Appraisal – Project Cost Estimation, Working Capital Requirements, Sources of Funds, Capital Budgeting, Preparation of Projected Financial Statements (Projected Balance Sheet, Projected Income Statement, Projected Funds & Cash Flow Statements), Preparation of Detailed Project Report Need & Techniques for Ranking of Projects – Payback Method, Accounting Rate of Return (ARR), Internal Rate of Return (IRR), Net Present Value (NPV), Net Terminal Value Method, Multiple Internal Rate of Return |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Indian Society | Social Stratification – Caste System, Class System, Communities, Ethnic Groups, Religions, Weaker Sections & Minorities Constitutional Provisions for Scheduled Castes, Scheduled Tribes & Other Backward Classes |
| Unit 2 | Socio-Economic Problems | Poverty, Illiteracy, Unemployment, Housing, Child Labour, Migration, Occupational Diseases, Insurgency, Terrorism, Crime, Project Affected People, Social Destitution, Beggary, Aged Population, Juvenile Delinquency, Problems in Family Life |
| Unit 3 | Indian Culture | Features, Characteristics & Diversity Differences with Western Culture Human Values & Values in Work Life Value Crisis in Contemporary Indian Society |
| Unit 4 | Research Terminology & Design | Data & Information, Validity & Reliability, Deduction & Induction Quantitative & Qualitative Methods Research Project – Topic Selection, Research Proposal (Objective, Hypothesis, Methodology, Timeframe) Research Design – Exploratory, Descriptive & Experimental |
| Unit 5 | Research & Survey Methods | Interview Method, Observational Method, Questionnaires, Case Studies, Action Research, Documentary Sources Survey Methods – Survey Design, Sampling, Qualitative & Quantitative Data Scaling Techniques – Concepts, Types, Rating & Ranking Scales |
| Unit 6 | Data Analysis & Statistical Tools | Types of Research Data, Frequency Distributions, Bar Charts, Histograms, Pareto Charts Statistical Tools – Mean, Median, Mode, Correlation, Regression Tests of Significance (T, F & Z Distribution), Chi-Square Test Discriminant Analysis, Factor Analysis, Cluster Analysis, Conjoint Analysis Marketing Research Applications |
| Unit 7 | Report Writing | Formatting, Title Page, Abstract, Introduction, Methods, Sample, Measures, Design, Results, Conclusions, References, Tables, Figures, Appendices Presentation of Report – Skills & Methods |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Entrepreneurship Concepts | Definition of Entrepreneurship – Conceptual Model – Views of Schumpeter, Walker & Drucker – Entrepreneurship Culture – Traits of a True Entrepreneur Entrepreneur & Manager Entrepreneurial Motivation – Motivation Factors, Entrepreneurial Ambitions, Compelling & Facilitating Factors, Achievement Motivation Theory, Kakinada Experiment Idea Generation & Selection – Sources of Ideas, Idea Processing, Selection of Idea Inputs (Personnel, Finance, Information & Intelligence), Role of Industrial Fairs Starting Own Business vs Buying Existing Business – Advantages, Disadvantages & Evaluation |
| Unit 2 | Policy & Institutional Support | Policy Incentives for Entrepreneurial Growth – Small Scale Industrial Policy – Meaning of Incentives & Subsidies Need for Incentives & Subsidies Institutions Assisting Entrepreneurs – Role of District Industry Centres (DIC) |
| Unit 3 | Small Business Management | Definition of Small Business – Benefits & Opportunities of Small Business Ownership – Potential Drawbacks of Entrepreneurship Strategic Planning for Small Business – Steps in Strategic Planning Steps for Starting a Small Industry – Selection of Product, Form of Ownership, Preparation of Project Report, Registration as SSI, Power Connection, Licensing Compliance under Factories Act, Arrangement of Finance, Presentation of Project Report |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Business Ethics | Concept of Business Ethics Corporate Code of Ethics – Environment, Accountability, Responsibility, Leadership, Diversity, Discrimination Principles & Theories of Business Ethics – Characteristics of Ethical Organization Globalization & Business Ethics Stakeholder Protection Corporate Governance & Business Ethics |
| Unit 2 | Corporate Governance | Conceptual Framework of Corporate Governance Insider Trading Rating Agencies Whistle Blowing Corporate Governance Reforms Initiatives in India (Including Clause 49) Major Corporate Scandals – Junk Bond Scam (USA), BCCI (UK), Maxwell Communication & Mirror Group (UK), Enron (USA), WorldCom (USA), Tyco (USA), Andersen Worldwide (USA), Kirch Media (Germany), Vivendi (France), Parmalat (Italy), Satyam Computer Services Ltd (India) |
| Unit 3 | Corporate Social Responsibility | Arguments For & Against CSR Strategic Planning & CSR Corporate Philanthropy Meaning of CSR & CR CSR & Corporate Sustainability CSR & Business Ethics CSR & Corporate Governance Environmental Aspects of CSR CSR Models, Drivers of CSR ISO 26000 |
| Unit 4 | Social Work & Values | Social Work – Concept, Definition, Objectives & Functions Methods of Social Work Values & Principles – Religious, Political & Utilitarian Values Code of Professional Ethics Generic Principles of Social Work Social Work Practice in India – Social Work, Social Welfare, Social Service, Social Services, Social Development, Social Change, Social Action, Human Rights, Social Exclusion (Marginalization, Exploitation, Oppression), Empowerment |
| Unit 5 | Social Movements | Dalit Movements Tribal Movements Peasants Movements Working Class Movements Naxalite Movements Women’s Movements Environmental & Ecological Movements Movements of Project Affected Persons |