Best College in Patna for MCA, MBA, BCA, BBA, BA JMC & B.COM
Best College in Patna for MCA, MBA, BCA, BBA, BA JMC & B.COM
| Unit | Title | Topic/Syllabus |
|---|---|---|
| Unit 1 | Entrepreneurial Mindset | Overview of entrepreneurship. Primary characteristics possessed by entrepreneurs and methods for developing those skills. Developing entrepreneurial discipline. Becoming comfortable with uncertainty and ambiguity. |
| Unit 2 | Changing Media Economics | Overview of traditional media economics and the changing media business. Disruptive technologies and trends that transformed media in the past and are having major impact on media today. Case studies on success of new ventures and established media companies in India – Raghav Bahl (Network18), Subhash Chandra (Zee TV), Ronnie Screwala (UTV), Ajay Bijli (PVR), Shobhna Bhartia (HT Media). |
| Unit 3 | Business Models for Media | Basics of different business models and an overview of how to evaluate various investment opportunities. Assumptions behind a business proposal - size of the market, revenue/cost assumptions,identification and selection of technology platforms and tools. Funding sources available, funding criteria. Angel Investors, Venture Capital and the Indian Venture Capital Market. |
| Unit 4 | Media Law | Introduction to the Indian business laws - taxation and company formation. Laws, regulations, and current cases involving media. Laws relating to libel, copyright, and regulation of advertising across traditional and emerging media platforms. |
| Unit 5 | New Venture Business Plan | Requirements for developing a business idea/plan. The process of creating a new venture business plan. Tools of media entrepreneurship - ideation, monetization, competitive scan, and the beginning of a business plan. Creating effective business plans for entirely new ventures. |
| Unit | Title | Topic/Syllabus |
|---|---|---|
| Unit 1 | Basics | Defining Ethics - Truth, Fairness & Objectivity - Sources of Information- Case Studies on current issues |
| Unit 2 | Constitution | Constitutional Provisions on freedom of speech and expression - Constitutional Restrictions on freedom of speech and expression - Law on Morality, Obscenity and Censorship |
| Unit 3 | Relevant Legislation | Contempt of court (Reporting on the judiciary) – Defamation - Right to Privacy Intellectual Property Rights - Right to Information (Official Secrets Act, 1923, The Evidence Act, 1872) - Cinematograph Act |
| Unit 4 | media Ethics | Editorial content & integrity- Editorial & advertorial - Meeting Advertisers’ Needs Press Council Guidelines- Broadcast Regulation - Sting Journalism - CoCA and trial by the media |
| Unit | Title | Topic/Syllabus |
|---|---|---|
| Unit 1 | Introduction | Environmental studies: definition, scope and importance – Multidisciplinary nature – Need for public awareness- Connection between Mass Media | Social Media and Environment- Environmental communication and public awareness -Role of Information Technology (IT) in environment and Human Health. |
| Unit 2 | Natural Resources | Natural resources and associated problems: Forest resources – Water resources- mineral resources – case study- Food resources – Energy resources – land as a resource – Role of individuals in natural resource conservation – equitable use of resources for sustainable development |
| Unit 3 | Ecosystems | Ecosystems: Concept of Ecosystem- Characteristics of ecosystems –Energy Flow in an ecosystem –ecological succession – Food chain –food webs –Ecological pyramids – case study |
| Unit 4 | Biodiversity and Conservation | Levels of biological diversity: genetic, species and ecosystem diversity; Bio-geographic zones of India; Biodiversity patterns and global biodiversity hot spots - Endangered and endemic species of India - Threats to biodiversity: Habitat loss, poaching of wildlife, man-wildlife conflicts, biological invasions - Conservation of biodiversity- Nature reserves, tribal populations and rights - human wildlife conflicts in Indian context. e. Ecosystem and biodiversity services: Ecological, economic, social, ethical, aesthetic and Informational value. |
| Unit 5 | Environmental legislation | Environmental legislation: Environment Protection Act (1986); Air (Prevention & Control of Pollution) Act (1981); Forest Conservation Act (1980); Water (Prevention and control of Pollution) Act (1974); Wildlife Protection Act (1972). |
| Unit 6 | Environment and Media: Policies & Practices | UN Initiatives and International agreements: Montreal and Kyoto protocols, Paris Climate Summit (2015) and Convention on Biological Diversity (CBD). Environmental ethics: Role of Indian and other religions and cultures in environmental conservation. Green Politics, Earth Hour, Green Option Technologies- National Green Tribunal; Environmental movements: Chipko, Silent valley, Bishnoi, Narmada BachaoAndolan, Nava Danya. |
| Section | Details |
|---|---|
| Project | Students will choose to do a project on any one of the subject papers of their choice. It may be from anyone of the following papers: Print Journalism, Communication, Television, Public Relations / Corporate Communications, Radio, Advertising or Film Studies. |
| Topic | Once a subject is selected, faculty members of the respective papers will provide the topic on which to work. |
| Selection Time | Students will need to select the topic of their project by the end of the fourth semester. |
| Internal Evaluation | The project will be evaluated by the faculty member under whose guidance it is prepared and the internal evaluation will be out of 80 marks. |
| Viva | Students will face a viva voce on the project submitted before a group of externals, approved by the University, who will mark them out of 120 marks. Altogether the project will be of 200 marks. |