Best College in Patna for MCA, MBA, BCA, BBA, BA JMC & B.COM
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Production | Producing: Production models – Production methods – Concept formulation – Writing the program proposal – Preparing budget – Pre-production planning – Facilities request schedules – Permits and clearances – Publicity and promotion – Production process – Post-production activities |
| Unit 2 | Direction | The director in pre-production – The director’s role – The Director’s terminology – Multicamera directing procedures – Directing rehearsals – Directing the show – Stand by procedures – On the air procedure |
| Unit 3 | Set and Floor | Television scenery: Standard set units – Platforms and Wagons – set pieces – Properties: Stage props, set dressings, hand properties, elements of scene design – Floor plan – Set backgrounds and platforms – Studio floor treatments – makeup and costume |
| Unit 4 | Visual Effects | Visual effects and graphics – Standard electronic effects: Superimposition – Keying – Digital Video effects: Computer manipulated effects – Multi-image effects – Optical effects – Mechanical effects – Specification of Television Graphics |
| Unit 5 | ENG / EFP | Electronic news Gathering or ENG – Electronic Field Production – Big remotes – Communication signal – Distribution Systems – Sports Remotes – Remote Setups – Communication Satellites |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Understanding Corporate Communication | The Changing Environment for Business – Definitions, concept and genesis of CC – Difference and similarities between PR and CC – The CC Function – Ethics and laws in corporate communication |
| Unit 2 | Strategy in Corporate Communication | Defining strategy and its role – Campaign planning – problem definition, defining TA, Identifying channels, implementation, feedback – Areas of strategic consideration – internal TA, brand management, lobbying, public affairs/issue management – Case studies in corporate communication campaigns |
| Unit 3 | New Dimensions in Corporate Identity | Identity – Image and reputation – Crystallizing public opinion and propaganda – Its relationship with various constituencies – Corporate advertising |
| Unit 4 | Corporate Social Responsibility | Defining CSR – Role, scope and need for CSR – CSR and image management – Case studies in CSR |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Core Concepts | Media reflections – Media influence – Media and Indian family – Media and consumerism – Media and violence (Cognitive theories – Arousal, cultivation) – Children and the media – Women in Mass media – Theories of development and underdevelopment – Three perspectives or ways of thinking about and practicing development |
| Unit 2 | Development and Models | Media and Development: Definitions of development – The development process – theories of development – persuasive model – Dependency model – Mass media model – Unilinear Model – Modernization and Industrialization – Diffusion of innovation – International dimension of development communication |
| Unit 3 | Development Journalism | Development journalism: Introduction – objectives of development journalism – Dominant Paradigm – Alternative paradigm – Mass media and development approach – Minimal effects of Mass Media theory – Participation and communication – Development aid since World War II |
| Unit 4 | Public and Development Communication | Public education and development communication – Traditional and Folk media for development – Information and communication technologies for rural development – Media in developing countries – UNESCO charter – Mass media and national goals – Sustainable development – environmental challenges to sustainable development |
| Unit 5 | ICT and Development | ICT and Development – New roles for Communication Technology in Development – Development of Communication technology in India – ICT in Rural development – Role of the internet in Rural Development – case studies – The concept of e-governance |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Beginnings | Brief History of World Cinema – Beginnings – Lumiere Brothers – Silent era – Griffith, Potter, Melies, Sennet, Chaplin – Advent of Sound – Colour Movies |
| Unit 2 | Film Theory | Elements of film theory – Film language – Film as means of expression – Genre – Genre and form in Indian Cinema – Eminent personalities of World cinema – Hitchcock – Kurosawa – Bergman – Spielberg – Iranian cinema |
| Unit 3 | Historical and Social Dimensions | Social and political processes of the 20th century and the development of Cinema – German expressionism – Russian School – Italian neo-realism – French New Wave |
| Unit 4 | Indian Cinema | Indian Cinema: Beginnings and Silent Period (1912–1934) – The talkies – V. Shantaram – Bombay talkies – Calcutta Film Industry – South Indian Scenario – Bhojpuri Cinema – Women film makers of India |
| Unit 5 | Contemporary Cinema | Contemporary Film Scenario – Present day Hollywood – Contemporary European Cinema – Contemporary Indian Cinema – Women Film Makers of India |
| Unit 6 | Film Appreciation | Review of Film makers and specific films: Orson Welles (Citizen Kane) – Alfred Hitchcock (Psycho) – Akira Kurosowa (Rashomon) – Vittorio De Sica (Bicycle thief) – Satyajit Ray (Apu Sansar triology) – Raj Kapoor (Awaara) – Aparna Sen (36 Chowringee Lane) – Majid Majidi (Children of Paradise) |
| Unit | Topics | Hours |
|---|---|---|
| UNIT 1 | Photography: basic concepts – Aperture – shutter speed – ISO – Hard and soft light – Effective use of light in photography – Photography as a career option and types: Journalism, aerial photography, wildlife photography, landscape, macro, night, panoramic, portrait, street etc. | 5 |
| UNIT 2 | Types of Cameras – point and shoot, SLR, DSLR | 3 |
| UNIT 3 | Basic Composition – Elements of visual composition – Depth of field – Symmetrical and asymmetrical composition | 3 |
| UNIT 4 | Photoshop: Applying effects to the photographs – Adding layers – Applying special effects | 8 |
| Unit | Topics | Hours |
|---|---|---|
| UNIT 1 | Media and Development: Definitions of development – the development process – theories of development – persuasive model – Mass media model – Unilinear model | 60 |
| UNIT 2 | Communication for Development: Public education and development communication – IEC and BCC – Development and ICT – Media in developing countries | 60 |
| UNIT 3 | Using folk media: Creating glove puppets and scripting and production of a 12 minute puppet theatre | 60 |
| UNIT 4 | Using folk media: Scripting and production of a 15 minute street play | 60 |
| UNIT 5
(INDIVIDUAL WORK)
|
|
60 |