Best College in Patna for MCA, MBA, BCA, BBA, BA JMC & B.COM
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | The Marketing Process | What is Marketing – Marketing Strategy and Situation Analysis – The Marketing Plan – The Marketing Mix – The Product – The Brand Name – Trademarks and Trade Characters. |
| Unit 2 | Consumer Behaviour | The Study of Consumer Behaviour – Consumer needs and Motivation – Personality and Consumer Behaviour – Consumer Perception – Consumer Attitude Formation and Change – Influence of Family, Social Class and Culture on Consumer Behaviour – the consumer’s decision making process. |
| Unit 3 | Segmentation and Targeting and Positioning | Segmentation Strategies – Positioning strategies – Determining the positioning strategies – making the Positioning decision. |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Introduction to Social Media | Internet and information revolution. Development of Social Media, Current state of the industry. Social Media v/s Traditional Media. Social Network Theory. Current Global and Local trends in Social Media. Online politics, Internet surveillance, virtual communities; Social media and fake news, Credibility of the information, Social Media Ethics - Appreciating diversity, understanding cultural sensitivity and social responsibility in the 21st century |
| Unit 2 | Social Media Platforms | Symmetric and Asymmetric Social Networks, Facebook- Newsfeed, Profile, Ads, Causes, Connect. Twitter - Search, Stream, 3rd Party Platforms, Lists, @Anywhere, @Ad Platform. Video: YouTube - Commenting system, Top viewed videos, setting up a channel, Live Streaming. Email: organisational and private, email domain. LinkedIn - Tips and Guides, Profile Reviews. Other channels like photo-sharing networks like Instagram, Pinterest, Snapchat and mobile apps. Blogs: Blogger, Tumblr, Wordpress. Influencers - Who are they? How to use them to benefit your brand? |
| Unit 3 | Social Media and Marketing | The Development Process: Work Plan, Competitor Benchmarks, Goals, Social Media Marketing Strategy. Tips for Social Media Management – do’s and don’ts, Social Media Audience and Goals for Social Media Marketing, Social Commerce, Integrated Social Media Campaign. Social Media Measurement: Social Media Metrics, Establishing Goals and Tracking metrics. Hashtags and SEOs: introduction to the concept; its determination and ways to modify it. Managing Information: Aggregators; Google Alerts. |
| Unit 4 | Social Media in Various Contexts | Social Media in Journalism, Public Relations, Advertising, Politics. Content creation: different voices for different social media platforms. Using Social Media within Different Industries: Marketing, Customer Service, Fundraising, Crowdsourcing, Politics & Policy, Personal Branding, and Collaboration. The Case for B2C and B2B Companies- How companies are leveraging social media. Closed social media groups. PR Implications: Link between social media and PR, Reputation and crisis management. Organizational Culture: Social Media Policy. Legal Side of Social Media: In house guidelines, Copyright and Trademark Implications. |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Introduction | What is media literacy? – Definition -5 fundamentals of Media literacy – Principles of Media Literacy - Why is Media Literacy important?Importance of information - Importance of skills |
| Unit 2 | Messages and Content | Importance of Media literacy - Message saturation -Active and passive exposure - Skills of Media Literacy- Rudimentary skills -exposure-recognizing symbols and patterns - matching the meaning- process skills- message focussed skills - analysis- comparison/contrast- Message extending skills |
| Unit 3 | Media Literacy Concepts | Concept of Media education- Significance of Media literacy - Agenda of media Literacy- Traditional vs non-traditional teaching methods - NCERT and Media Education |
| Unit 4 | Effects and Impact | Children and television- children and advertisements- impact of TV, music video and new media on adolescents and young people - portrayal of gender in the media -case studies |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Concepts | Mass media and Society- effects of mass communication within society- functions of mass media- interactive perspective. Hypodermic or Bullet Theory- Individual Differences Theory- selective exposure- selective perception- selective retention |
| Unit 2 | Cognitive Dissonance and Personal Influence | L.A. Festinger's Cognitive Dissonance Theory- concept of dissonance- sources of dissonance Paul Lazarsfeld's Personal Influence Theory- two-step flow of communication-multi----step flow of communication |
| Unit 3 | Sociological Theories | Sociological Theories of Mass Communication- The Cultivation Theory- Social Learning Theory- Agenda Setting Theory- Play Theory-Uses and Gratification Theory- Dependency Theory |
| Unit 4 | Normative Theories | Normative Theories of Mass Communication- Authoritarian Theory- Libertarian Theory- Social Responsibility Theory- Soviet Communist Theory- Development Media Theory and Democratic-Participant Media Theory |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Photoshop | Photoshop: Applying effects to the photographs – Adding layers – Applying special effects |
| Unit 2 | Corel Draw | Corel Draw – Basic Tools – Graphics – Applying Graphics Concept – Designing Pamphlets, Posters Handbills Etc– Exporting output in different output |
| Unit 3 | Editing in Adobe Premiere | Editing in Adobe Premiere |
| Unit | Title | Topics / Syllabus |
|---|---|---|
| Unit 1 | Sound Aesthetics | Sound Aesthetics - Environment- Figure/ground- perspective-continuity-energy |
| Unit 2 | Mono-stereo-surround sound | Mono-stereo-surround sound - Remote, live, and sports production |
| Unit 3 | Drama script | Drama script - Vox pop - Semi scripted programme |
| Unit 4 | Digital technology and advancements | Digital technology and advancements - Creating files and naming them – Recording – Using EQ, DYNMS, SFX, and Reverb – Source Selection – Cleaning and Editing |
| Unit 5 | How to do a music recording? | How to do a music recording? – Elements of music recording - Mixing Pre and Post Mastering |